Marketing & Advertising:
Building Your Brand, Starting With You
Presented by Joe Zago, CEO of The Carpet Guys
From one of the most electric and entertaining owners in the industry, Joe will share his incredible story and how he created his brand, starting with himself.
Leadership & Culture:
Mitigating The Installation Crisis - and How You Can Help
Presented by Jim Aaron (Executive Director, FCEF) & Jason Potts (Owner of RIC Flooring)
Looking for installers? Hear from Jim and Jason on what we can do to solve the industry's biggest crisis.
Sales & Operations:
Sell The Story, Not The Product
Presented by Pami Bhullar, VP Business Development, The Dixie Group
To most, flooring is wood and wool, and that's why you need a good story to tell. Pami is going to help you unlock your sales potential with storytelling.
FloorForce Platform & Programs:
Do The Work: Never Lose Another Lead (RLM Deep Dive)
Presented by Dimitar Alexandrov, CPO at Broadlume
Stop wasting your money and manage your leads! Dimitar will show dealers how they can save time, money, and headaches with Retail Lead Management.